Amal Alsahli CV

Advertising & Marketing Communication — Riyadh

Marketing that starts with the audience, not the asset.

I turn audience research into defined segments, produce the campaign assets myself in Photoshop, Illustrator, and InDesign, then measure what happens after they ship.

Get in touch See the work
4.7/5.0 Degree GPA
2022 B.S. — Imam Muhammad Ibn Saud Islamic University
AR / EN Writes and ships in both
Open Freelance projects and full-time roles

What I take on

Built for the seasons Saudi brands actually sell in.

National Daywork-01.jpg Founding Daywork-02.jpg Ramadan campaignswork-03.jpg Coffee & café brandswork-04.jpg Product launcheswork-05.jpg Menus & print collateralwork-06.jpg

Early in my career and building this portfolio in public — new pieces go up as they ship.

Work with me

Three things brands hire me for.

01

Content & social

Audience research, a content plan built on segments, then the posts themselves — written, designed, scheduled.

02

Campaigns & digital ads

Concept through delivery: the idea, the ad assets, the KPIs to judge it by, and the report afterwards.

03

Brand & print

Identity work and layouts in Illustrator and InDesign — profiles, collateral, and anything that has to hold up in print.

Experience

Where the work has happened.

Oct 2024 — Oct 2025

Marketing Specialist

  • Produced and refined content across every active platform.
  • Concepted and built digital advertising assets end to end.
  • Directed the organisation's social presence and grew community engagement.
Feb — Jun 2022

Marketing and Content Specialist

Imam Muhammad Ibn Saud Islamic University
  • Wrote and edited content for university channels.
  • Designed digital advertisements.
  • Managed the social media accounts.
  • Trained volunteers in content creation.
April 2022

B.S., Advertising and Marketing Communication

Imam Muhammad Ibn Saud Islamic University, Riyadh
  • Built an audience segmentation strategy: primary research, buyer personas, data-driven segments.
  • Measured campaign effectiveness against implemented KPIs.
GPA 4.7 / 5.0

Taking on freelance projects — and open to the right full-time role.

Email amalbintsaud@gmail.com Mobile 056 292 6511 Full CV Download PDF